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What Is SEO?

What is search engine optimization? 

It’s the process of influencing the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

 

 

This is accomplished through building relevant content, publishing consistently, social media marketing and creating backlinks.

 

 

The benefits of SEO are higher rankings in organic search results which leads to increased traffic and conversions for businesses with websites. If you’re not doing any SEO yet, this article will help explain why it’s important!

Search engine optimization (SEO) is the process of influencing the visibility of a website or web page in search engine results through building relevant content, publishing consistently and creating backlinks.

SEO helps you rank higher in organic searches which leads to increased traffic and conversions for your business with websites. If you aren’t doing any SEO yet, this article will help explain why it’s important!

 

What is search engine optimization?

It’s the process of ranking high on Google so that people can find what they’re searching for more easily. This post will cover how to do just that- from basic keywords to complicated strategies like link building – but no matter where you are right now, going forward these concepts are worth understanding because they’ll change how content gets found

 

How does SEO work?

SEO is an acronym for Search Engine Optimization, which means optimizing your website to rank higher in the search engine results. As of 2018, Google controls about 90% of all searches and this is why SEO is so important.

 

The key to ranking well with Google includes having a site that loads quickly, has relevant content on every page and uses keywords in-text links as well as image alt tags and so much more.

 

As mentioned before – there are many other factors at play when it comes to how long you’ll stay near the top or if someone will click on your link from their SERP (search engine result pages) but these three elements are crucial for getting started.

 

The First Step is on-page SEO, here is a list of our top 5 on pages changes you can make today?

  1. Page Title
    • Every single one of your pages should have an individual, unique name so that Google can easily identify it – this is called the “page title”. This will also help with Search Engine Optimization (SEO). In order for each page on your website to be identified as its own entity by both humans and search engines alike, you need
  2. Meta Description
    • Although Meta doesn’t directly increase rankings it can increase CTR which is an important ranking factor. Why not make your pages more attractive to both humans and search engines by including a meta description tag? Well-written descriptions can help increase the number of clicks through on Google.
  3. Header Tags H1, H2 and so on
    • Header tags are a necessary part of any webpage. They help clarify and support the overall theme or purpose in an invisible way, but they can also be used to improve your SEO rankings on Google. The input is about header tags that are not visible for users, but how it helps with search engine optimization (SEO).
  4. Image Alt Tags
    • Ensure that the images on your webpage have an alt attribute. If a computer cannot display it for whatever reason, then those with alternative information such as keywords and text to describe them can be given instead of just leaving users staring at nothing but empty space!
  5. URL Canonicalization
    • With so many pages on the web, it is important to make sure that your site doesn’t have any canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com display the same content but do not resolve to identical URL). If this happens, search engines may be unsure about which URL is the correct one to index in their database of sites online. More info here https://www.mattcutts.com/blog/seo-advice-url-canonicalization/

 

Many marketers and business owners wonder if on-page SEO is important. The answer to this question can be found in the way Google ranks websites when people search for keywords. If you are not optimizing your website, it will show up lower in the SERPs (Search Engine Results Page) than those that do optimize their site.

 

Next Step is Off-Page Seo?

Off-page SEO is a term used to describe the process of attracting search engines’ attention on sites other than your own. This can include social media, blog posts and links from third party websites. More info here:

 

A high-quality backlink is a link from another website to your own. It can happen in two ways: either the other site links to you, or you’re mentioned on their page.

The type of backlinks that are most valuable to SEO is those from sites with similar content and visitor demographics – for example, if your blog focuses on knitting, then it would be beneficial for you to get a link from an article about knitting on “knitting-blog.com” rather than “financial-services-website.com.”

 

What are the different types of backlinks you can get for SEO?

Text links are the most used type of link on the internet. It’s when a site, blog post or article mentions your company and includes a hyperlink to point readers directly to your website.

 

Image links can also be an effective way for linking back up to you if there is relevant artwork or photos that might interest your target audience (e.g., people who enjoy knitting). You could create this by adding text overlay with details about what they’re looking at, then giving them instructions on how they can find out more information from you – like “learn more” in the bottom right-hand corner of the photo below:

 

That results in something like this: Image Link over Text Overlay => Learn More!

Guest post links are the most popular types of link

 

A guest post is a blog or article written by somebody else on their own website. The link will be underlined in blue and will have the name of the person who wrote it next to it (e.g., George’s Blog). If you approve that particular piece, then you can add your signature line at the end with attribution for them – like this: “This was originally posted on George’s Blog.” This might seem counterintuitive because you’re paying someone else to write content but there are definite advantages as well! 

 

They’ll spend more time understanding your industry than if they were writing about something unrelated, and sometimes people buy links from each other which means less work for both parties involved!

 

Paid links are a contentious issue in the SEO world. Some people purchase them as an investment, while others use it to game Google’s algorithm and rank higher than their competition for commercial purposes.

 

Press release links? what are they?

 

A press release is a document that outlines any major announcements, initiatives, or other pertinent information about a company. A press release contains the name of the company and contact person to inquire more about what was announced in the announcement.

 

Press release links can be used to give credibility and further show the relevancy of the information on your website. As an example, there are many businesses that provide press release distribution services as part of their marketing package so it is important for you to know what they are when considering a service offer or any other form of paid promotion for your business.

 

This article is to give you an overview of what SEO is and the importance. So use these tips to make tangible changes to your site and start getting higher in google today

 

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