If you’re looking to rank your business on Google for local searches, this article is the perfect place to start. It’s all about 10 proven ways that will help you get your rankings up in no time.
We’ll talk about how to rank in Google Maps and not just traditional search results, as well as some of the most important SEO techniques that can be applied both on-page and off-page.
Finally, we’ll also look at why these things are so important if you want customers to find you online!
This includes tips that help with on-page SEO and off-page SEO, from headings, content to backlinks. How Google Maps rankings are different to normal google searches will be covered too! Finally, we’ll also look at why these things are so important if you want customers to find you online. So let’s get started right now by looking at some of the most effective ways for a business listing in map listings to achieve high search engine ranking positions: Claiming or setting up your Google My Business Listing; Optimising your My business listing; The importance of Google Reviews; Optimise Your Website with Local In Mind – Make to increase CTR
Claiming or setting up your Google My Business listing is a great way to expand your reach on the internet. It’s important that you take the time to set up this page with accurate information and high-quality images so that customers can find you more easily.
If you don’t know how to optimise your google my business listing, then this post is for you. I have outlined 5 simple steps that will help you with this process.
Business name, phone number matches your website, (also address if you are a brick and mortar business)
Complete every section of your listings from the detailed description of who you are, opening times to booking button even if it goes to your contact page
Upload high-quality images, including logo, banner
Create your first post, don’t over think this just make a relevant post, from an offer, to what you do to a tip. Just post
Reviews Reviews, go back to existing customers and get them to leave your first reviews.
Google Reviews are important to your business. You can’t avoid them, so you need to know how to use them for the best results. Here’s a breakdown of what they are and why you should care:
One critical factor that Google takes into account when determining where your site shows up on search engine results pages (SERPS) is whether or not it has reviews from people who have used your service.
People judge products by their peers and will choose one product over another if they see more positive reviews than negative ones.
If someone sees a lot of positive comments about your company, then he or she may be more inclined to do business with you because there appears to be no downside risk involved in doing so
It’s important to have Google My Business posts because it will help your business be found in the search engine. It is a free tool that businesses can use to interact with customers and potential clients, but almost half of small businesses don’t take advantage of it.
Just like you wouldn’t write a resume without listing your skills and experience, you shouldn’t optimise for Google without considering the location of your business. And just as you would tailor your resume to each job application, every website needs to be tailored to its audience.
So what are some sections to look into?
Page speed, you will want to get your website as fast as possible, the world is becoming impatient so don’t lose a customer because you website was slow. Use tools like https://gtmetrix.com/ to see how your site performs and how you can improve.
HTTPS, In 2018, Google announced that they would be giving priority to websites that use HTTPS. It is time for company owners to consider the importance of changing their site to support this important security protocol.
Page Titles and focus pages. Create pages that are targeted and focus on one keyword, so say you own a garage, your main keyword is car garage, You would base the content on the home page around Car garage in the page title and in the content, plus add so local relevance. Title example “Leading car garage in Maidstone”
Content, look at how much content you have on a page to the number one pages and make sure you have a similar word count
Embed your google maps to your footer to help increase trust and relevance
There are so many more tips that go into optimising your website this is just to give you something to start with.
Voice search has become a huge trend in the last few years, and it’s not just used by smartphone users. In fact, according to Google’s research, people are 3 times more likely to use voice search on their desktop computers than they are on a mobile phone!
7. Focus on local Keywords
How many times have you been searching for something on the internet and your results were only filled with information about a company or product that was located in another country?
The truth is, it’s not just annoying. It can be frustrating. You’re looking to buy a new dress and all of the websites are selling dresses from other countries. Or maybe you’re trying to find an apartment and all the listings show up in different languages.
There’s no doubt that Google has tried their best to make sure people don’t get frustrated by this anymore, so make sure you optimise your content towards the buyers intent. By using local keywords with the main topic keywords. For example, lets use a garage again, “local car service in Tonbridge”
There are many ways to create business directories listings also known as citations. One of the most popular methods is to utilize online directory submission sites such as Yelp, Yell, and Bing Places for Business.
Use sites like https://whitespark.ca/top-local-citation-sources-by-country/
To find sites to get listed on
9. Create regular blog articles
about town and niche
You know that blogging is important for SEO, but why should you take the time to write articles about town or niche?
What are some of the benefits of creating regular blog articles about town and niche?
Brand awareness – When people read your content they will start to associate your brand with whatever it is that you are writing about. This leads them back to your site when they need what you offer in their life.
Traffic – Regularly publishing on your blog can lead people to come back over and over again because they know there will be something new every time they visit.
Google Loves content – This helps google understand why your website is relevant to the person searching. Gives you site depth and authority in your field
10. High-quality Backlinks
Backlinks are the engine that drives SEO and without them, there would be no search engine optimization. The more high quality backlinks you have, the better your rankings will be in Google’s algorithm
What makes a High-quality Backlinks
A high-quality backlink is a link that connects your website to other websites. Backlinks are important because they help search engines determine how relevant your site is in relation to the query being searched. In other words, if you have many good links pointing to your site and it relates to what people are looking for, then you will rank higher in Google’s search engine results pages (SERPs).
These are the qualities of a high-quality link:
it’s from an authority site;
The link is a contextual Backlink
It is the most important factor in your search engine rankings and it’s what you need to get more of. Backlinks are links that websites place on other websites pointing back to their own site or blog post. When a website places a link on another website, they’re telling Google that they believe the content of that other page will be valuable to their readers.
The link is on a relevant website.
If you are a car garage and listed on a wedding dress blog, this is not relevant Google will treat this as a low-quality link.
This is very similar to the previous point, but this time we’re talking about sites that are in some way linked by topic or subject matter. For example, if you own a bakery and you have links coming into your blog post from other baking blogs, it would be more relevant than linking with unrelated topics like insurance companies